Selecting the perfect makeup cosmetics to craft a gorgeous look not only accentuates the charm of your personality, making your appearance expressive and captivating, but also resonates with modern values of conscious purchasing. This ensures that your choices reflect ethical standards and sustainability, while maintaining high standards of quality and style. By making informed decisions about your cosmetic choices, you contribute to a more responsible and ethical world, while continuing to look stunning and confident.
How to Check if Your Mascara is Cruelty-Free
Cruelty-free labeling does not mean that cosmetics are organic, do not include synthetic ingredients, or are distributed in zero-waste packaging. You should also not confuse cruelty-free cosmetics with vegan cosmetics: the former, unlike the latter, may contain components of animal origin (for example, beeswax).
The brand is cruelty-free only when:
- the manufacturer himself does not test the products on animals at any step of manufacturing;
- its distributors do not test the raw compounds cosmetics are made of;
- the brand does not test items on animals on behalf of third parties;
- the brand does not test products in those countries where it is required by law.
Labeling with Leaping Bunny, PETA (Beauty Without Bunnies) certified, and Choose Cruelty Free means that cosmetics are cruelty-free. Other, unofficial logos with rabbits, which you can see on the packaging of products, do not guarantee the ethics of the cruelty-free mascara item.
Where to Buy Quality Cruelty-Free Mascara
Today, to purchase such a product is unchallenging. You can buy it on large marketplaces and online stores, such as Amazon or Sephora, but when setting up filters on the website, some information may be missed or inaccurate, so the best choice would be to search in pharmacies, and stores specializing in custom cruelty-free brands products. Moreover, some brands declare their cruelty-free status, labeling it on websites, but in reality, they are out of the cruelty-free list and end up on the blacklist. There is also little need for a single light base to collect all cruelty-free brands.
There are also certificates that you can trust, as well as bloggers who carefully monitor the food and, using the verification method, force you to drink directly from the brands. You can check the cruelty-free status on official special resources. This list of brands is regularly updated on the Ethical Elephant website. You can check world-famous brands there, but local brands are usually not listed.
Which Mascara is Right for You?
Every woman is unique, and the choice of mascara should be tailored to individual needs and preferences. So, first things first, you have to determine your eyelash type, as mascara can be voluminous, lengthening, curling, super-curling, non-clumping, or combine several effects at once. For short eyelashes, the best option is lengthening mascara with microfibers, which not only paints but also slightly increases the length. For sparse eyelashes that lack volume, you need a correspondingly voluminous mascara. Curling mascara allows you to lift medium-length eyelashes that lack an expressive curl.
The type of brush also matters. The silicone brush perfectly separates the eyelashes and prevents them from sticking together, while the classic brush provides natural volume and length. If possible, test the product before purchasing using samples.
The ideal mascara is one that suits your needs and preferences and also maintains ethical standards. Carefully read the labeling and composition of cosmetics to choose best cruelty free mascara, paying attention to durability, water resistance, and hypoallergenic.
Top Cruelty-Free Mascara Brands
More than 600 brands offer the best cruelty free mascara items on the global market. Here is the list of the most recommended:
LUSH Eyes Right has an awesome brush that catches all the fine hairs and coats them with a thin layer of mascara without stickiness or clumps with an extension-buildable effect.
GOSH Volumateur is super waterproof, comes off easily and gently with an oil-based cosmetics removal, is no-streaky, and is non-smudgy.
Victoria at Anastasia Beverly Hills is PETA-certified and cruelty-free at all levels of production or marketing.
MILANI brand represents Runaway Lashes Instant Volume Mascara with a long-lasting effect and soft brush.
MUA offers not expensive products. Its brush is bushier than the previous brand’s lash brush.
ESSENCE launched the best mascara in black – Essence Get Big! Lashes Volume Boost waterproof mascara, became very popular for the very fluffy brush.
There is a vast number of cruelty-free products for a range of budgets and prices, everyone can choose the perfect mascara.
The ideal cruelty-free mascara is not only a means to create an expressive look, but also a reflection of your personal principles and preferences. Make informed choices and enjoy quality makeup that reflects your concern for beauty and ethics.
